CV - Edin Mustajbegovic - March 2024.txt _________________________________________________________________________________________________ EDIN MUSTAJBEGOVIC Strategy - Management - Technology | Consultant Enterprise - Software | Architect - Engineer Founder _________________________________________________________________________________________________ CONTACT Email: edin@mainfram.com Phone: +61 0410497874 Location: Fremantle, Western Australia Website: http://www.mainfram.com/ LinkedIn: https://www.linkedin.com/in/mainfram/ _________________________________________________________________________________________________ ABOUT ME My 25+ year career has seen me grow up as a software engineer and mature into a management consultant. My focus is developing a set of new management practices for the 21st century by applying systems thinking principles to the business landscape. I specialize in developing agile business strategies and operating frameworks that can adapt to the ever-changing business environment. My expertise in both software engineering and management consulting allows me to craft solutions that are finely attuned to the needs of businesses, from nurturing startups to revitalizing established enterprises. 25 years of Experience (8 industries and 2 startups). - 10 years of experience in management consulting. - 15 years of experience in software engineering. - 25 years of software delivery experience. _________________________________________________________________________________________________ EXPERIENCE Roles 5+ years of experience: - Strategic Advisor - CIO / CTO - Digital Transformation Leader 10+ years of experience: - Management Consultant - Enterprise Architect - Software Architect 20+ years of experience: - Product Leader - Software Engineer / Lead Capabilities 5+ years of experience: - Investment & Budget Planning - Transformation Management 10+ years of experience: - Business Strategy Development - Technology Strategy Development - Strategic Planning & Roadmaps - Operating Model Design - User and Service Experience Design - Data Engineering 20+ years of experience: - Team Leadership - Product Management - Software Product Design & Build - Business Analysis - Software Engineering Engagement 5+ years of experience: - Board / Director Level 10+ years of experience: - Executive Level 20+ years of experience: - Senior Management Level Industries Veteran - Software - Consulting - Mining Experienced - Energy - Non-for-Profit - Education Stale - Government - Real estate _________________________________________________________________________________________________ TIMELINE (last decade or so) Legend: [year] - [Company] - [Project / Initiative / Engagement] 2024 - Shell Global - Operating Model and Strategy 2023 - Shell Australia - People Strategy and Employee Value Proposition 2023 - MSWA - Strategy Development, Team Dev., Strategic Recruiting 2022 - Silverhorse - Product Strategy Review 2022 - Shell Global - Scenario Planning & Strategy Development 2022 - FMG / FFI - Capital Project Information Management Strategy 2021 - Shell Australia - Technology Strategy Development (Australia) 2021 - Idoba - Business Strategy Development 2021 - Idoba - Acquisition Due-diligence & Post Acquisition Strategy 2021 - Rio Tinto - Project Portfolio and Operating Model Strategy Development 2020 - Sandpit Innovation - Business & Product Strategy Development 2020 - Sandpit Innovation - Future, Trends and Investment Analysis 2020 - Horizon Power - Technology Portfolio Roadmap and Investment Development 2019 - BHP - Data Strategy Review and Development 2019 - Horizon Power - IT Strategy and Roadmap Development 2019 - BHP - Capital Portfolio Execution & Governance Framework 2018 - Horizon Power - Strategic IT Review 2018 - BHP / Fluor - Capital Project Digital Strategy & Roadmap Development 2018 - BHP / Fluor - Capital Project Operating Model Design 2017 - BHP - Digital Transformation Strategy Development and Execution 2017 - BHP - Functional Operating Model Design and Implementation 2016 - BHP - Iron Ore Technology Strategy and Portfolio Development, Planning & Governance 2016 - BHP Iron Ore - Digital Transformation Strategy Development and Execution 2015 - BHP Iron Ore - IT Strategy Advisory, Enterprise Architecture & IT Strategy Development 2015 - Silverchain - Operating Model Design 2014 - BHP Iron Ore - IT Strategy, IT/OT Integration Strategy Development and Advisory 2013 - BHP Iron Ore - Exploration and Mine Planning Operating Model Design 2012 - BHP Iron Ore - Post Acquisition IT Organisation & Systems Integration Planning & Governance _________________________________________________________________________________________________ RECENT CASE STUDIES Case Study: Implementing Scenario Planning Approach for Global IT and Technology Strategy Company: Shell Year: 2021 - 2024 Projects: Global Scenario Planning and Strategy Development, Technology Strategy Development (Australia) Roles: Strategic Advisor, Management Consultant Engagement: Executive Level Capabilities: Business Strategy Development, Technology Strategy Development, Operating Model Design, Business Analysis, Investment & Budget Planning As a Management Consultant, I played a pivotal role in integrating Shell Australia’s IT and Technology operations across Australia. My responsibilities included developing an integrated technology strategy and operating model that would balance local business needs with global initiatives and investments. To address diverse scenarios affecting multiple business units, I developed a flexible approach and a robust scenario planning methodology that ranged from lean cost reduction measures to accelerated technology adoption. Collaborating closely with Shell’s Australia IT and Technology leadership, we crafted a strategy that was unanimously accepted across regional businesses. This initiative's success led to its adoption as the standard approach for all IT and technology strategies and roadmaps within Shell’s global portfolio. Furthermore, I provided ongoing advisory services to other regions and businesses, ensuring the seamless implementation of this acclaimed approach beyond the initial Australian integration. As a Management Consultant at Shell, I demonstrated a steadfast commitment to driving innovation and facilitating collaborative solutions that transcend geographical boundaries. My contributions optimised Shell’s operations within Australia and established a blueprint for effective technology management on a global scale, reflecting my dedication to shaping the future of management in the 21st century. :::::::: Case Study: Establishing IT as a strategic enabler Company: MSWA Year: 2023 Projects: Strategy Development, Team Development, Strategic Recruiting Roles: Management Consultant Engagement: Board / Director Level Capabilities: Technology Strategy Development, Team Leadership, Operating Model Design As an interim Chief Information Officer (CIO) at MSWA, I oversaw the transformation of the organisation's digital infrastructure and investment in new customer management and care platforms. My task was to revitalise the IT strategies following a significant period of underinvestment. I worked closely with the newly appointed CEO to align IT initiatives with the organisation's future-focused strategy. Managing diverse IT teams, I conducted a comprehensive review of the IT landscape and executed a thorough cyber security and privacy risk assessment. Focusing on strategic alignment, I created and implemented a new IT strategy to help support and enhance MSWA's long-term goals. I also developed a roadmap for technological advancement and designed an agile operating model to facilitate its execution. Throughout the process, I regularly engaged with the MSWA Board and Executive Leadership Teams, ensuring transparent communication and securing endorsement for pivotal decisions. The board's successful endorsement of the IT strategy was a significant milestone, paving the way for implementing a new IT operating model. Furthermore, the recruitment process resulted in the appointment of a new permanent CIO who is positioned to take MSWA's technological evolution forward. My contributions reflect my unwavering commitment to leveraging technology as a catalyst for organisational growth and resilience in a rapidly changing landscape. :::::::: Case Study: Establishing a new venture to disrupt the mining industry Company: Sandpit Innovation, Idoba, Perenti Group Year: 2020 - 2021 Projects: Business Strategy Development, Acquisition Due-diligence & Post Acquisition Strategy Business & Product Strategy Development, Future Trends and Investment Analysis Roles: Strategic Advisor, Management Consultant Engagement: Board / Director Level Capabilities: Business Strategy Development, Technology Strategy Development, Strategic Planning & Roadmaps, Investment & Budget Planning, Business Analysis, Product Management I played a key role as an advisor in the creation of Perenti Group's digital technology venture by acquiring Sandpit Innovation, a management consulting company. My brief was to generate innovative ideas that could transform the mining services industry by using systems thinking approaches to identify significant gaps in technology investment perception. To turn these unconventional ideas into actionable strategies, I collaborated closely with new venture executives and the Perenti board to develop a practical business plan for the new venture. A critical component of this strategy was expanding the entity through strategic acquisitions, and I played a crucial role in the due diligence process for potential targets. My innovative approach went beyond technological advancements. I introduced a collaborative operating model for Idoba, the entity formed from the merger of Sandpit Innovation and Optika Solutions. This transformative approach replaced traditional hierarchical structures with an agile ecosystem of innovative teams, fostering adaptability and innovation. My contributions continued beyond the acquisition phase, including developing a comprehensive product strategy essential to securing approval from the Perenti Board. Throughout the evolution of Idoba, I provided strategic guidance, shaping the trajectory of its business strategy and reinforcing its position as a dynamic force in the mining services sector. :::::::: Case Study: How to build the largest Iron Ore hub with an Integrated Team and Digital Technology Company: BHP, Fluor Year: 2018 - 2019 Projects: Technology Stategy and Portfolio Development, Planning & Governance Capital Projects Operating Model Design Roles: Management Consultant Engagement: Senior Management Level Capabilities: Technology Strategy Development, Strategic Planning & Roadmaps, Transformation Management Business Analysis During my involvement in BHP's iron ore mining project (South Flank), which was done in partnership with Fluor, I played a key role in establishing an Integrated Project Team that brought together the expertise of both organisations. Given the complexity of BHP's operations, my primary objective was to work with the project director to design an operating model and framework that would seamlessly integrate the Integrated Project Team with BHP's broader functions. Through strategic planning and collaboration, we implemented a cohesive operating model that unified various partners and BHP operations into a streamlined project plan. Furthermore, I developed a simplified project brief that effectively communicated the program's governance structure, scope, and roadmap, ensuring alignment and clarity across stakeholders. To enhance project operations' efficiency, I led the development of a digital strategy built on the operating model's foundation. This strategy leveraged digital technologies to optimise planning, collaboration, and governance processes within the newly established operating model, thus paving the way for improved project performance and outcomes. :::::::: WE HAVE TO TALK ABOUT STARTUPS With a career spanning over two decades, I've cultivated a deep-rooted passion for startups and innovative ventures. My journey commenced in the late 1990s with Digital Wizards, where we worked on crafting Western Australia's first e-commerce website and developing several products that were analogous to today's mainstays such as Google Maps, MailChimp and WordPress. This formative experience instilled within me a profound appreciation for the dynamism and creativity inherent in startup environments. The thrill of conceptualising and constructing products that resonate with users ignited my enduring love affair with the startup ecosystem. In 2007, a vision to revolutionise enterprise resource planning (ERP) systems led me into entrepreneurship, and I founded my first startup, Beyond42. Although this venture did not attain the envisioned success, the invaluable lessons gleaned proved instrumental in shaping my subsequent endeavours. In 2011, I joined Journey One, a startup consultancy, where I contributed to the establishment and expansion of their Management Consulting practice. In 2017, I founded Action Twelve, a consulting firm, leveraging my experience from diverse professional engagements. I am a management consultant and software engineer with a passion for startups. I am currently developing a product that integrates social networks, complexity science, and AI to revolutionize team relationship management. As a software engineer and consultant, I am committed to innovation and creating software solutions. My dual identity reflects my dedication to the ever-evolving world of startups, where I aim to push boundaries and create meaningful change. My new startup is called 2ic.ai. _________________________________________________________________________________________________ CAREER TRAJECTORY |--Founder--> |--Founder-------------> |--Consulting--------->|--Management Consulting----------------------> |--Product Design and Management-----------------------------------------------> |--Software Engineer-->|--Software Architect-->|--Enterprise Architect----> ------|---------------|---------------|---------------|---------------|---------------|----> 2000 2005 2010 2015 2020 2025 Future Aspirations - Finish my book on new management - Launch 2ic.ai - Expand the reach of new management thinking _________________________________________________________________________________________________ EMPLOYMENT HISTORY 2017 to Present - Action Twelve - Founder / CEO As an entrepreneur and consultant, I have embarked on a journey to redefine the landscape of management practices. I founded my consulting venture with the aim of anticipating and shaping the future of management. I have collaborated with renowned industry giants such as BHP, Shell, Rio-Tinto, and FMG and contributed my expertise to diverse projects, ranging from monumental multi-billion-dollar capital investments to nurturing nascent startups. My role extends beyond conventional consultancy, as I craft innovative workshops and immersive one-day programs tailored to expedite the assimilation of cutting-edge management paradigms. My future at Action Twelve will continue to focus on the future of management and the development of innovative software products to help teams transition from a top-down command and control paradigm into a complex science-informed ecosystem of teams capable of tackling critical challenges such as climate change. Keystone Achievements: - Founded a new company - Attracted a diverse set of clients, from large enterprises and multi-billion capital projects to startups - Developed new frameworks and approaches to management practices - Working on and investing in a software product :::::::: 2015 to 2017 - BHP - Digital Transformation Leader After a successful career as a management consultant, I was offered to lead digital transformation efforts at one of Australia's top organisations. This role gave me a unique perspective, allowing me to witness digital transformation from the inside out. In two years, I went from overseeing the digital transformation of Iron Ore, BHP's flagship business, to designing and leading a comprehensive operating model for digital transformation across the entire organisation. Keystone Achievements: - An innovative platform-based strategy that was the foundation for over $1 billion of annual IT spending. - Implemented global operating model for digital transformation - Founded and established BHP’s first innovation mine :::::::: 2011 to 2015 - Journey One - Management Consultant / Capability Lead I joined Journey One when it was still a new startup and had the opportunity to work closely with the company's key clients to understand their unique challenges and objectives. As a capability lead, I played a crucial role in shaping the management consulting and enterprise architecture practices of the organization. It was my responsibility to design custom methodologies for each client engagement, ensuring that we provided effective and holistic solutions tailored to their specific needs. I also took on the role of a coach and mentor to fellow consultants, helping them to excel in their respective roles. Through these efforts, I contributed to the growth and success of Journey One and built a high-performing team that was dedicated to delivering remarkable results to our clients. Keystone Achievements: - Maintained and grew their core client base - Developed innovative approaches to management consulting and strategy development - Maintained exceptional client feedback and value delivery :::::::: Older Employment History 2007 to 2001 - Beyond 42 - Co-Founder / CTO - Responsible for full product management and lifecycle. 2010 to 2006 - Bright People Technologies - Software Architect (Freelance) - Introduced modern App Dev practices and coaching 2010 - Ajilon - Software Architect - Developed operational data management platform 2010 - NSW Government - Consultant - Review and advise on UX and W3C standards across government data sharing web assets. 2006 to 2010 - Mainfram Innovations - Freelance Consultant - Designed and developed a custom Manufacturing Management System for a factory 2006 to 2010 - DSC-IT - Team Lead - Designed and built Australia’s first Environmental Sustainability management Platform. 2004 to 2006 - Curriculum Council of WA / Ross Logic - Lead Architect - Designed & developed WA state-wide Student Information Management System. 2003 to 2004 - Spherion Technology Solutions - Software Architect - Developed WA’s first map based land portal. 2002 to 2003 - Pivot Technologies - Software Team Lead - Developed building mgmt. and automation products. 2001 to 2002 - Imago Multimedia - Product Lead - Developed several web-based products. 1999 to 2001 - Digital Wizards - Product Lead - Developed WA’s first e-commerce website.